In order to expand geographical presence, as well as recruitment of American students, many business schools in Europe moved to the U.S.
So, in May this year IESE campus was opened in New York. It offers its applicants Executive MBA programs. It is known Manchester Business School Campus scheduled its opening in Miami and focuses on Part-time MBA. French SKEMA Business School also decided not to lag behind and plans opening of its office in the United States in the near future.
What experts think?
– Only super-elite European business schools can afford themselves entry into the U.S. market. In particular, IESE School with more than 30 years of experience of cooperation with Harvard University is a clear leader in Europe in development and use of business cases. IESE has tremendous intellectual and economic potential, occupies leading positions in MBA programs for managers, remains a leader in bilingual English-Spanish MBA programs and EMBA, has an extensive customer base in the U.S. and Latin America, is proud of impeccable reputation for many years, as well as experience with global corporations. All of these characteristics and achievements of IESE can guarantee its success in the U.S. market of business education. At the same time, business school without such impressive array of accomplishments will hardly succeed in a highly competitive U.S. market of business education.
For U.S. students, studying in one of leading European business schools that managed to break into U.S. business education market offers a possibility of a closer acquaintance with European culture and business environment and creates favorable conditions for finding and networking with European partners, promotion of American companies into European market.
Building any predictions regarding European business schools activities in the U.S. market is not fully justified, but European MBA programs will probably be in demand among a certain part of target audience in the U.S. Residents of the United States do not like leaving their native country, and therefore a possibility of passing European MBA programs in the U.S. (shorter and cheaper) is likely to be quite popular. In addition, some listeners might be motivated by carrying out a comparative analysis of European and American business schools and their MBA programs.
In most cases, a possibility of entering an MBA program in one’s native country without far trips is more attractive to target audience not only in the U.S., but also other countries.
In addition to mentioned characteristics, focus on native audience represents one of the main factors for choosing these programs.